Savoy Selections at the UHBS
The Davis Conference Center in Layton, UT was the covenient location of the Utah Home Builders Show (UHBS) on April 7th and 8th of 2011 and Anzan was there to launch Savoy Selections. This was the first marketing endeavor for Savoy Selections and all-in-all I would have to label it a success. Our booth and give-aways, while leaving some room for improvement, really turned out great (a big thank you to our friends at Forthgear) and the feedback we received from builders and sub-contractors alike was quite promising.
Prior to the show, we sent out mailers to drum up some early interest. The mailer promised a 25' tape measure to anyone who stopped by our booth and signed up to use Savoy Selections. I have included pictures of the mailers and the tape measures we were giving out. We ened up giving away tape measures to almost anyone who took the time to stop by and chat with us. In hind sight, I realized that I failed to get our web site address printed on the mailer.
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I am also including some pictures of our booth here so you can get an idea how we set it up.
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We kept two computers fired up and connected to the Internet the entire time so we could give quick tours of Savoy Selections and sign customers up if they thought they would want to give it a try. We kept the product up and running on the larger display in the center of the table at all times. In addition to the tape measures we had 4" x 11" hand outs printed up and handed those out to everyone we could.
Everyone who stopped by the booth seemed to be in agreement that we have found an untapped niche market and a needed component of software for home builders. It seems that the biggest barrier to Savoy Selections' success at this point is the dismal condition of the home building market. Many of the builders we spoke with indicated that they did not currently have any jobs or that they are building at most one home a year. Obviously we wished them the best and we were sure to point out our products low entry cost and low cost of continued usage.
All in all we came away from the 2011 UHBS with some great feedback and a handful of new users. We are sure our new users will get some real value from Savoy Selections and hope that they will continue to provide us with valuable feedback. Thank you to everyone who stopped by and visited us at the show and thank you for taking the time to read this synopsis.
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